Bonduelle company has organized an promoaction called as: "Happy Family Recipe: Professional taste on the table, family trip to Paris”.
The aim of the campaign was to attract more consumers to Bonduelle’s products in order to enable them to take part in the lottery.
«Mpromo» has helped to implement this lottery via mobile technologies that simplified consumers a principle of participation. Finding the special code on the sticker consumer may become a participant of the lottery via sending it on short number 8848. Each week, using the lototron mechanism established by the «Mpromo» team, selected winners receives a gift of the kitchen appliances by Phillips. Also will be a super prize - a family trip for four person to Paris. The action started in the 1st December 2014 and will last until the 27th of February 2015.